Michelle Peterson

Michelle Peterson serves as the Chief Marketing Officer at Kendra Scott, where leadership of the BrandX team has resulted in record DTC traffic, customer growth, brand awareness, and loyalty. Previously, Michelle held the CMO position at Pressed, leading marketing and consumer experience efforts for a cold-pressed juice company. Additionally, experience includes roles such as Global Vice President at InterContinental Hotels Group for Holiday Inn Express and Vice President/GM at Life Time Inc. for LifeSpa. Michelle's extensive background at General Mills encompasses senior positions directing major brands, driving growth, and innovating marketing strategies. Educational credentials include an MBA in Marketing and Finance from Northwestern University's Kellogg School of Management, a Master of Engineering from Northwestern, and a Bachelor of Science in Chemical Engineering from Cornell University. Michelle is also a member of Chief, a network aimed at advancing women in leadership roles.