Kenna
Konstantin Mingoulin is an experienced Account Director specializing in insights at Kenna since February 2013, where leadership of a team has resulted in enhanced customer segmentation models boosting cross-sell and retention rates through machine learning applications. Prior roles include Manager of Analytics and Research at Kenna, where market opportunity analyses drove customer acquisition, and Senior Marketing Analyst at Pitney Bowes, who developed models increasing customer lifetime value and sales. Earlier career positions included Marketing Analyst at OLG and Advertising Analyst at Dell. Educational credentials include a Master's degree in Financial Economics from McGill University, a BBA in Economics from Concordia University, and completion of CFA Level I.
Kenna
Kenna is a marketing solutions provider which specializes in helping businesses design and deliver more unified experiences for customers. We enable marketing and sales to easily engage with customers, providing the information they want, when they want it. Our fully integrated engagement ecosystem, engineered around a single view of the customer, can power more personalized and dynamic conversations at every stage of the relationship lifecycle. The result: more loyal and valuable customers eager to stay connected. Our approach to experience design starts with a complete understanding of the customer journey. We then apply that insight to the design of fully integrated cross-channel experiences which support all phases of the customer lifecycle, leading to a state of continuous connectivity. Kenna is owned by MDC Partners, a global advertising holding company headquartered in New York City.