Caroline Massey Yost

Caroline Massey Yost currently serves as the Executive Director of Marketing and Communications at Kennesaw State University's Coles School of Business, a role that emphasizes the development of data-driven marketing strategies and brand management. Prior to this position, Caroline held significant roles at Invitae, where leadership included directing marketing for both U.S. and global oncology initiatives, and previously, U.S. women's health products. Caroline's experience also encompasses a directorial position at Pathways Fertility, leading marketing strategies for growth and customer acquisition, and founding Massey Marketing & PR, a consulting firm that provided strategic marketing services across various industries. Caroline holds a Master’s degree in Education from Georgia State University and a Bachelor’s degree in Human and Organizational Development from Vanderbilt University. Notably, a key achievement includes driving $6 million in revenue for a commercial interior/architecture design firm within two years through strategic business development efforts.