Daniel Caicedo is a seasoned Category & Shopper Insights Manager with over ten years of experience in marketing research and category management within the CPG industry. They have held significant roles at companies such as Johnson & Johnson, where they served as Category Insights Manager, and NielsenIQ as an Account Executive, contributing to impactful strategies that enhance market share. Currently, they are a Senior Manager of Category Insights & Analytics at Kenvue. Fluent in both Spanish and English, they are recognized for their analytical skills and team-oriented approach, fostering a collaborative work environment. Daniel holds a degree in Business Administration from Universidad de Los Andes.
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