Adriana Manjarrez Avila

Adriana Manjarrez Avila has been working in the marketing and brand management fields since 2006. Adriana began their career at Ipsos as a Project Manager, where they were responsible for direct communication with the client, creating and developing quantitative and qualitative proposals based on objectives, and planning and organizing quantitative and qualitative studies. In 2012, they joined Anheuser-Busch InBev as a Brand Manager for Bud Light, where they were responsible for market analysis, developing, coordinating, implementing, and administering brand plans, and planning and controlling the communication strategy for brand equity and brand platforms. In 2015, they moved to Broxel as a Subdirector Brand Manager & Grouper and Brand Strategy Manager, where they were responsible for developing, coordinating, implementing, and administering brand plans, and planning and controlling the communication strategy for launch and brand positioning. In 2022, they will join KEO World as a Marketing Manager.

Adriana Manjarrez Avila completed a Diplomado in Mercadotecnia Digital from Tecnológico de Monterrey in 2013. Prior to that, they earned a Universidad degree in Mercadotecnia from Universidad Tecnológica de México between 2000 and 2004.