Ellen Pickavance

Ellen Pickavance is a Senior Category Manager at Kepak Group since March 2015, where expertise in delivering Micro-Snacking growth across major retailers has been demonstrated. Responsibilities include collaborating with retailer and sales teams to enhance shopper experiences while utilizing various tactics related to product range, new product development, pricing, promotions, and merchandising. Ellen's career at Kepak Group also includes roles as Category Manager and Convenience Category Executive, focusing on data-driven insights and building compelling trade narratives. Prior experience encompasses sales and marketing roles at European Doorsets and Vimto, as well as a marketing coordinator internship during studies. Ellen holds a BA (Hons) in Marketing from Liverpool John Moores University and completed a Marketing Leadership Masterclass in early 2023.