Kering Eyewear
Sara Polakowski is a seasoned professional with extensive experience in trade marketing and visual merchandising. Currently serving as Senior Trade Marketing Manager at Kering Eyewear since August 2017, Sara oversees point-of-purchase inventory management and collaborates on budget allocation with the Trade Marketing Manager. Prior to this role, Sara held various positions at Safilo, including Trade Marketing Coordinator and Showroom Coordinator, focusing on inventory control and sales reporting for luxury brands. Sara also contributed as a Trend Specialist/Visual Merchandiser at Bloomingdales, where collaboration with brand managers resulted in successful visual merchandising campaigns. Educationally, Sara holds a Bachelor of Arts in Fashion Marketing from the Laboratory Institute of Merchandising College.
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Kering Eyewear
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Kering Eyewear is the One and Only Luxury Eyewear Company in the whole industry. Beginning as a startup in 2014, Kering Eyewear was launched by Kering and a group of managers led by Roberto Vedovotto, with the aim of building eyewear expertise for the Group’s Houses. The first Kering Eyewear collections were unveiled in 2015 and involved 11 brands. Since then, several Houses have been added to the portfolio and today Kering Eyewear counts 16 fashion and luxury brands, with an unparalleled offer in the market. Kering Eyewear was the first eyewear company to introduce a business model based on the internalization of the entire value chain. Today Kering Eyewear has a network of highly qualified manufacturers and, since 2019, relies on a fully automated Logistics Hub. Kering Eyewear works closely with the brands’ Creative Directors to ensure that the product design and characteristics are fully aligned with the DNA and the positioning of each brand. The company has a vast distribution network serving more than 20,000 clients and 35,000 points of sale in around 115 countries. At the same time, a great deal of attention is paid to sustainability and research into new sustainable materials. In 2018, Kering Eyewear published its first Environmental Profit & Loss Account. Kering Eyewear’s success is led by the strong support of the Kering Group, its extraordinary portfolio of 16 fashion and luxury brands and by the best team of professionals in the industry.