Taiju Jaatinen

Taiju Jaatinen is an experienced professional in the strategy and digital sales sectors, currently serving as the Director of Strategy Process at Kespro since June 2025. Prior to this role, Taiju held the position of Head of Service Operations at Kesko - K-Group from September 2019 to June 2025, and earlier acted as Director of Digital Sales & Services at Hehku Finland, managing E-commerce and digital development for a retail chain focused on health, beauty, and wellness. Taiju’s career includes various roles at Kesko Food Ltd. and Ruokakesko Oy, where responsibilities ranged from building new retail chains to managing grocery e-commerce. Educational qualifications include a Master of Economics and Business Administration from Aalto University and a Bachelor's in Economics from the University of Oulu.