John Patterson

John Patterson is a highly experienced marketing professional currently serving as Senior Vice President of Strategy at Ketchum, where responsibilities include advising clients and strategy teams on connecting client goals with audience behaviors and cultural insights. Previously, John held a variety of leadership roles, including Co-Founder & Chief Strategist at That Random Agency, Director of Product at FordDirect, and Vice President at Weber Shandwick, where John focused on driving digital marketing strategies, fostering team development, and managing P&L across diverse client portfolios. With a Bachelor's degree in Marketing from The University of Toledo, John has extensive expertise in digital media, brand strategy, and consumer engagement, having worked with notable clients in various sectors.