Kabira Cher Ferrell

Kabira Cher Ferrell is an accomplished communications and corporate reputation expert with extensive experience leading high-impact campaigns and strategic initiatives across various sectors. Currently serving as Executive Vice President at Ketchum since August 2022, Kabira has previously held significant roles, including Vice President of Marketing and Communications at the Softwood Lumber Board, where leadership was provided for sustainable timber promotion. Prior to that, Kabira spent several years at Ogilvy in various executive positions focusing on corporate reputation and sustainability. Notable experience includes serving as Director of Media Relations at Molson Coors Brewing Company and as a Principal Consultant at Clarus Communications. Kabira holds a BA in Sociology and Spanish from the University of Colorado Boulder and has also studied at the Universidad de Chile.