Keune Haircosmetics
Katarina Mandels currently serves as the Global Head of Brand at Keune Haircosmetics since June 2024, focusing on leadership and content strategy. Previously, Katarina held the position of Communications Director at L'Oréal Luxe from December 2022 to May 2024, where responsibilities included advocacy, crisis communications, and digital transformation. Prior to this role, Katarina was the Sustainability Transformation Lead and Global Communications Manager at Armani from October 2017 to November 2022, emphasizing analytics and organizational culture. Early career experience includes a marketing internship at VIKTOR&ROLF and a research internship at Iris van Herpen. Katarina's academic qualifications include a Master’s degree in Comparative Arts and Media Studies from Vrije Universiteit Amsterdam and a Bachelor’s degree in Fashion & Management from the Amsterdam Fashion Institute.
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Keune Haircosmetics
We're Keune Haircosmetics. The professional haircare brand founded in 1922 in Amsterdam by scientist Jan Keune. We're a family-owned company with a long term vision and science is at the heart of everything we do. We develop and produce sustainably and cruelty free, all at our headquarters in Soest. We are driven by quality, a strong moral compass and a full dedication to the hair stylist. We believe the world becomes a better place when people show character. That's why we're here for the ones who bounce back, for the optimistic, for the pioneers, for the ones with integrity, for the ones who stand for something. We're here for those with character.