Keurig Dr Pepper
Seth Cobb is an experienced professional in category management and shopper insights, currently serving as Category Lead at Keurig Dr Pepper Inc. since April 2024. Prior to this role, Seth held the position of Manager, Shopper Insights at The J.M. Smucker Company from March 2019 to March 2024. Seth's career began at Nielsen, where roles included Client Manager, Associate Client Manager, and Retail Analyst, focusing on data-driven analyses to shape category strategies and improve performance. Earlier experience at Arvest Bank encompassed various roles in financial applications and auditing. Seth holds a degree in Financial Management from the University of Arkansas, earned between 2000 and 2004.
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Keurig Dr Pepper
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Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®.