Abby Hoeschler

President at Key Log Rolling®

Abby Hoeschler Delaney currently serves as the Sponsorship Director at The Loppet Foundation, a position held since August 2022. In addition, Abby is the Co-Founder and President of Key Log Rolling, a role assumed in January 2011. Abby completed a Bachelor's degree in the History of Art and Architecture at Middlebury College from 2006 to 2010 and attended St. Paul's School from 2003 to 2006.

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Minneapolis, United States

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Key Log Rolling®

We love to log roll. And we love to share our passion for this historic American sport. A few years ago, we realized that our sport was carrying too much weight…literally the logs were too heavy! We teamed up with innovative engineers and found the solution: the Key Log, a 60-pound synthetic log that you fill with water at your destination. With its patent pending baffled system, the Key Log floats, spins, and reacts just like a traditional cedar wood log. At the turn of the 19th century, North American rivers were filled with fresh-cut logs and the agile lumberjacks who drove them downstream. When logs piled up, they skillfully ran across the river searching for the "key log"​ that would unleash the jam. These log drivers quickly learned that their work could become play. They challenged one another to see who could stay atop longer and the sport of log rolling was born! Since the end of the logging era, the sport has been sustained by small groups of athletes with access to competition-approved logs. The biggest barrier to the growth of the sport has always been the weight of the 500-pound wood log. Key Log Rolling teamed up with innovative engineers to create a lightweight synthetic log that allows kids and adults alike to discover what lumberjacks learned more than a century ago: log rolling is fun! The Key Log is light enough to transport to your body of water, and to ship anywhere in the world. When it reaches the pool, camp or lake home, "just add water"​ and its be ready to roll! Moving the Key Log is easy: just drain the water and off you go. The Key Log is built of high-density polyethylene, the same material as canoes and kayaks, so it can sit in the water, without getting "water-logged."​ It doesn't peel, splinter, crack, rot, or mold, so no maintenance is required. And with the built-in traction surface, users can use off-the-shelf sports shoes.


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