Denise Higgins

Denise Higgins is a Senior Marketing Consultant at KeyBank, where they lead the development and execution of marketing programs to acquire new clients and deepen existing relationships. Denise's marketing journey began in Dr. Stoops' Marketing 101 class at Bowling Green State University, sparking a passion for combining analytical and creative strengths to achieve business growth. Previously, as the Manager of Retention Marketing at Charter Communications, they implemented proactive strategies to improve subscriber retention for 24 million residential customers. Denise also served as a CRM Marketing Manager at Time Warner Cable, introducing advanced customer lifecycle programs for 8.2 million subscribers.