Genna Koppes is a seasoned marketing professional with extensive experience in email campaigns and digital marketing strategies. Currently serving as a Senior Marketing Consultant at KeyBank since March 2018, Genna is responsible for developing and deploying email campaigns, providing strategic marketing advice, analyzing performance metrics, and ensuring compliance with industry standards. Prior to that, Genna worked at Precision Dialogue as a Front End Developer and Deployment Specialist, focusing on coding and deploying email marketing campaigns using Salesforce Marketing Cloud. Earlier roles at Corporate United included Category Content & Event Specialist and Marketing & Education Coordinator, where Genna was instrumental in managing events and social media presence. Genna began a career in marketing with internships, including one at Redemtech, developing skills in lead research and event support. Genna holds a Bachelor’s degree in Business Administration with a focus on Marketing and Human Resource Management from Kent State University.