Keycraft Global
Olivier Christiaens has extensive experience in account management and sales within the toy and retail industries. Currently serving as Key Account at Keycraft Global since October 2022, Olivier previously held the position of Key Account Manager at Bandai Europe from October 2006, managing key accounts for Belgium and the Netherlands. Additional experience includes a role as Sales Representative for Belgium and Luxembourg, overseeing 200 stores, and earlier as Sales Representative for Wallonia and Luxembourg, managing 120 stores. Prior to Bandai, Olivier worked at CORA as chef de rayon for toys and sports, leading a team and handling responsibilities such as purchasing and stock management. Olivier is an alumnus of Ichec Brussels Management School, graduating in 2008.
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Keycraft Global
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Established in 1974 as a pocket money toy supplier to high street gift shops in a small town on the North East of Scotland, Keycraft came from small beginnings. Now almost 50 years later, Keycraft has progressed to supply a global customer base from tourist attractions to the high street market, and from the individual retailer to the distribution centres of multi-chain organisations. With offices in USA, Canada, Australia, Hong Kong, France, Italy, Ireland and headquarters in the UK, Keycraft has been operating at a global level for some time now and are unrivalled in product development and innovation. The strategic experts use their unique methodology called the “Science of Impulse” to delve into insights and industry trends to not only source the best products but also to work hand in hand with their customers to turn low value into high profit. Tried and tested, this approach creates opportunities to make space pay.