Established in 1974 as a pocket money toy supplier to high street gift shops in a small town on the North East of Scotland, Keycraft came from small beginnings.

Now almost 50 years later, Keycraft has progressed to supply a global customer base from tourist attractions to the high street market, and from the individual retailer to the distribution centres of multi-chain organisations.

With offices in USA, Canada, Australia, Hong Kong, France, Italy, Ireland and headquarters in the UK, Keycraft has been operating at a global level for some time now and are unrivalled in product development and innovation.

The strategic experts use their unique methodology called the “Science of Impulse” to delve into insights and industry trends to not only source the best products but also to work hand in hand with their customers to turn low value into high profit. Tried and tested, this approach creates opportunities to make space pay.

Toys

Keycraft Global

Doug Cowie

Cheri Joyce

Alex Crossland

Colm O'Keeffe

Sam Smith

Steve Mellos

Justin Carlyon

Jake Wilkinson

Greg Cowie

Darren James

Chris Cowie

Calvin Patmore

The Leadership Team at Keycraft Global is responsible for setting the strategic direction and vision of the company, fostering innovation, and driving global growth. Comprised of key executives, including the Managing Directors for both the UK and Australia as well as the Chief Financial Officer, this team focuses on optimizing financial performance, developing insights from industry trends, and ensuring alignment across international operations to maximize profitability and strengthen customer partnerships.

Leadership Team

Sales and Account Management

Supply Chain and Operations

Customer Support and Service

Leadership Team

About

Team members

Other teams at Keycraft Global

Sales and Account Management

Supply Chain and Operations

Customer Support and Service