Vera Kovaliova

Vera Kovaliova is a seasoned marketing professional currently serving as Senior Business Creator - Marketing & PR Coordinator at KeyKeg & UniKeg since October 2019. With extensive experience in developing strategic marketing initiatives, managing budgets, and executing multi-channel campaigns, Vera leads a team to enhance brand recognition and market share while optimizing ROI. Previous roles include Senior Product Developer at Claudia Sträter, where Vera established a new division and managed product strategies, and Product Manager at Malu Holland B.V., focusing on brand portfolio management and sales strategy development. Earlier experience includes positions at ERKE, where Vera set up the European branch and marketing approach, and Nike, where contributions were made to brand strategy and marketing campaigns. Vera holds a degree from AMFI and additional qualifications in management and organization.