Adam Schoenfeld

Adam Schoenfeld has a diverse work experience spanning over several companies and roles. Adam is currently the CEO and Co-Founder of Keyplay, a company that supports B2B sales teams in achieving GTM excellence. Prior to this, Adam founded PeerSignal.org, an organization focused on studying the go-to-market strategies of modern B2B companies.

Adam has also worked at Drift, where they held multiple positions including VP Strategy & Sales Products, VP Strategy, and General Manager of the Siftrock business unit. Adam joined Drift after their previous company, Siftrock, was acquired. At Siftrock, Adam was the CEO and Co-Founder, leading the company's growth from beta to over 150 customers and achieving cash flow positivity with significant year-over-year growth.

Additionally, Adam served as a Board Member at Bizible, a company that helps B2B marketers measure revenue across all channels, which was later acquired by Marketo. Prior to that, they co-founded Simply Measured, a leader in social media analytics, where they grew the company from inception to 1,000 customers. Adam's entrepreneurial journey began at Cheddr Media, their first startup, where they developed their passion for social media, online marketing, and SaaS by launching multiple products in the online promotions and social media space.

Before entering the startup world, Adam worked as a Senior Analyst at Lake Partners Strategy Consultants, gaining valuable experience in management consulting across various industries.

Throughout their career, Adam Schoenfeld has demonstrated a strong entrepreneurial spirit and a focus on driving growth and excellence in B2B sales and marketing.

Adam Schoenfeld attended Claremont McKenna College from 2001 to 2005, where they received a BA degree. During their education journey, no specific field of study was mentioned. In 2020, they obtained additional certifications in Conversational Marketing and Conversational Sales from Drift.