Barbara Baldwin

Barbara Baldwin is a seasoned marketing executive with extensive experience in corporate marketing and brand strategy across various industries. Currently serving as the Senior Vice President of Marketing at KGPCo and Circet USA since February 2020, Barbara leads comprehensive marketing efforts including brand positioning, public relations, demand generation, and partner marketing. Previous roles include Vice President of Corporate Marketing at Egnyte and CA Technologies, where Barbara developed brand strategies that enhanced demand generation and sales enablement. Notable achievements also include driving global advertising strategies at VMware, refreshing the Polycom brand, and managing large-scale campaigns at McCann Erickson for Microsoft. Barbara Baldwin holds a Bachelor of Arts in Communications and Marketing from St. Catherine University.