Sanaa B.

Sanaa B. has extensive work experience, starting in 2006 with HBL - Habib Bank Limited, where they served as a Management Trainee before progressing to the roles of Media Manager and ultimately Senior Brand Manager. Sanaa then joined Bank Alfalah Limited in 2013 as a Senior Brand Manager, where they took on various responsibilities, including market positioning, media planning, lead generation, content marketing, digital marketing, research, and overall brand management. Sanaa played a key role in product launches and the development of effective marketing collateral. In 2018, they joined Khaadi as a Marketing Manager for Ready to Wear & Beauty and later transitioned to the role of Innovator - Brand Experience, also known as Head of Marketing.

Sanaa B. obtained a Master of Business Administration (MBA) degree from the Institute of Business Management in the year 2006. Prior to that, they completed their Bachelor of Business Administration (BBA) degree from the same institute from 2002 to 2004. Their educational journey started with A Levels at The Lyceum School, which they completed from 1999 to 2001. Additionally, Sanaa has obtained the certification in Advanced Product Innovation Excellence in the year 2014 from Quest MasterClass institution.