KIABI
Louis Tesse currently serves as the Directeur e-commerce Groupe and Directeur Marketing Digital & Offre at KIABI since May 2021, overseeing a team of 40 across six countries. Responsibilities include defining and implementing omnichannel traffic acquisition and CRM strategies, constructing a retail media offering, and managing a photo studio. Previously, Louis held the position of Directeur Général Délégué at Groupe Cerise, where strategic development and traffic generation were key focuses, and Directeur Acquisition & International, managing international growth. Prior roles at La Redoute included Responsable Projets Marketing, Responsable eCRM, and Responsable Acquisition de Trafic, highlighting a strong background in marketing technologies and traffic management. Louis has also contributed to education as an instructor at IÉSEG School of Management and has experience in client management and project leadership from previous positions at Oxygem - M6 WEB, Fullsix Group France, and Young & Rubicam. Educational qualifications include a Master’s degree from MBS School of Business and a Bachelor's degree from the University of Lille 1 Sciences and Technology.
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KIABI
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Established in 1978 in the North of France, KIABI revolutionised off-the-peg fashion with the introduction of low-cost fashion for the whole family, a concept which had never been seen before. With a network of over 505 shops across the world, KIABI boasts a turnover of 2 billion euros (2019) and 2.4% growth. As a symbol of simplicity, universality and joie de vivre, KIABI proposes ranges that are created in France by an in-house team of 56 fashion designers. French No. 1 in ready-to-wear, KIABI has almost 10,000 Kiabers of 60 nationalities. www.kiabi.com – To follow us: www.kiabi.com – LinkedIn https://www.linkedin.com/company/kiabi/