Kickstart Innovation
Barbara R. is an accomplished professional with extensive experience in branding and marketing across various sectors. As Managing Partner at Brand Essence AG since June 2015, Barbara specializes in consulting for brand development and personal branding coaching. Barbara also lectures on Personal Branding and Storytelling at ETH Zürich. In addition, Barbara serves as the Head of Business Development at Stäger Packaging Group and provides branding and marketing expertise as a Member of the Advisory Board for Bax Capital, as well as an advisor for Kickstart Accelerator and RUNWAY Startup Incubator. Previous roles include Global Head of Corporate Brand Identity at Zurich Insurance and Head of Brand Strategy at Chevrolet Europe, complemented by an MBA from Northwestern University and a Bachelor of Science from Kettering University.
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Kickstart Innovation
Kickstart is one of Europe's largest zero equity, multi-corporate ecosystem innovation platforms that runs a scale-up program for later-stage startups with a goal to accelerate deep tech innovation. Science and engineering driven technologies have the potential to solve humanity’s biggest challenges. They require unprecedented collaboration between established organizations and the most audacious entrepreneurs out there. Thereby, Kickstart is committed to building an innovation ecosystem that brings high-growth startups, corporates, cities, foundations and universities together. Each year Kickstart brings around 100 startups to Switzerland to collaborate with key players for proofs-of-concept, pilot projects and other innovation partnerships. The program provides exceptional access to the executives and decision-makers of Kickstart’s partners. Being an initiative of Impact Hub Zürich and launched by digitalswitzerland in 2015, Kickstart runs 5 verticals (New Work & Learning, Finance & Insurance, Food & Retail, Smart Cities and Health & Wellbeing), an Intrapreneurship Academy and the Circular Economy Initiative.