Samantha Wylie

Samantha Wylie is a seasoned professional in direct marketing with over a decade of experience. Currently serving as the Head of Individual Giving at Kidney Research UK since September 2012, Samantha has progressed through roles including Direct Marketing Manager and Direct Marketing Officer, where responsibilities included managing end-to-end direct mail campaigns, data selection, and donor behavior analysis. Prior to this, experience as a Marketing Executive at iSmart Consumer Solutions involved recording and analyzing advertising campaign responses and launching a direct mail campaign, emphasizing project management and customer segmentation. Samantha holds a Bachelor's degree in Communication, Journalism, and Related Programs from the University of Chester, obtained in 2010.