Kids Preferred was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands such as Beatrix Potter Peter Rabbit, Curious George, Carter’s, Disney Baby, The World of Eric Carle, Goodnight Moon, Guess How Much I Love You, Llama Llama Red Pajama, Pete the Cat, & Rudolph the Red-Nosed Reindeer among others.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai.  For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.

Consumer Goods

Kids Preferred

Louis Premselaar

Jason Myers

Lisa Deubel

Dena Cundari

Carolyn G.

The Leadership Team at Kids Preferred is responsible for setting the strategic direction of the company, overseeing financial performance, and driving growth initiatives. Comprised of key executives including the CEO, CFO, and VPs of Sales and Supply Chain Management, this team collaborates to enhance product offerings, streamline operations, and ensure the company remains a leader in the toy and children's product industry. They focus on fostering innovation, maintaining high-quality standards, and building strong relationships with retailers and partners.

Leadership Team

About

Team members

Other teams at Kids Preferred

Finance and Accounting