In 1989 Ayman Sawaf started exploring the idea that emotions can be learned and coined the term Emotional Literacy. He created Enchanté Entertainment, known now as KidsEQ, a children’s multi-media company whose mission is to promote Social and Emotional Learning at home and in schools. Enchanté published a 21–book series on Emotional Literacy and a 6–book series on the magic of color. Enchanté and its affiliates also created, produced, and released two award-winning feature films and three television series for children. These were created in conjunction with media partners SONY, Warner Brothers, and HBO, along with producers Norman Lear, actress Shelly Duvall, and former Disney animator Jim George.


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