Like most mum-centered businesses, Kiindred evolved from the needs of a new mum. Before having children, Emmy had a pretty clear idea of how she thought her parenting journey would go - but like so many mums, she quickly realised that nothing could prepare her for the reality once she finally held that precious baby in her arms.

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Kiindred

Sabir Samtani

Emmy Samtani

The leadership team at Kiindred has a history of experience in digital media, entertainment, event management, marketing, and communications. The team has also been educated at some of Australia's top universities, including Macquarie University, the University of Wollongong, and the University of Sydney.

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