Elena Stefanetti

Elena Stefanetti is a seasoned Global Merchandising Specialist at KIKO MILANO, with expertise in developing brand image guidelines and managing in-store materials for over 1200 stores since June 2022. Prior experience includes a role as Marketing & Commercial Communication Specialist at Yves Rocher Italia, where Elena developed in-store communication for 110+ stores and managed supplier relations. Elena also served as a Marketing & Communication Assistant during a research project at Università IULM, focusing on retail and brand communication analysis. Earlier professional experience includes managing social media for M.1lle storie sapori. Elena holds a Master's degree in Marketing, Consumption, and Communication, and a Bachelor's degree in Public Relations and Corporate Communication from IULM University.