Mothercare Malaysia
Shannen Chung is a marketing professional with diverse experience across multiple roles. Currently serving as a Marketing Executive at Mothercare Malaysia since April 2022, Shannen focuses on implementing marketing plans to boost brand awareness and sales, managing social media platforms, and coordinating promotional activities. Prior experience includes positions at Watsons Malaysia as a Promotion & Trade Marketing Executive, where responsibilities included executing trade activities and managing promotional displays, and at HomePro Malaysia as an Advertising & Promotion Marketing Executive, focusing on communication materials and promotional strategies. Shannen also worked as a Copywriter at ADL Advertising & Design Sdn. Bhd., crafting content for various marketing materials, and began a career in journalism as an Intern Journalist at Star Media Group Berhad. Academic qualifications include a Bachelor's Degree of Mass Communications (Hons) in Journalism from INTI and a Bachelor's Degree of Arts in Journalism from the University of Hertfordshire.
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Mothercare Malaysia
Mothercare Malaysia is part of Kim Hin Joo (Malaysia) Berhad. Kim Hin Joo (Malaysia) Berhad (“KHJ”) is a leading premium baby, children and maternity product vendor in Malaysia. Our history traces back to 1986 when our Founder, Pang Kim Hin, spearheaded our venture into the franchise retail business of baby, children and maternity products. Our brand and product offerings, which initially began with a selected range of baby, children and maternity products, was further expanded over the years to include a wide range of Clothing, Home & Travel and Toys, through our close collaboration with Mothercare UK, ELC UK, The Entertainer UK and established relationships with brand owners and manufacturers. In 2019, we finalized and signed the development agreement with The Entertainer UK granting us the exclusive rights to open and operate The Entertainer toy outlets through our subsidiary, Queemay Toys (M) Sdn Bhd in Malaysia. The Entertainer toy outlets serve to extend our toy product offering to cater to our existing customers with children aged six and beyond. Now, our retail business consists of 20 Mothercare outlets, 13 ELC SIS and 3 The Entertainer outlets nationwide with our flagship store located at KLCC. At the flagship store, it is a premium shopping experience that showcases our full range of children's nursery, pushchairs, car seats and fashion. In 2008, we began to expand our business by venturing into the distribution of baby, children and maternity products to complement our existing retail business. Through our subsidiaries, Global Product Solutions Sdn Bhd and Global Retail Network Sdn Bhd, our distribution business enables us to carry a wider range of products and brands, as well as broaden our market reach to distribution points comprising specialty stores, department stores, hypermarkets and online stores across Malaysia.