Jerrilyn Dailey

Jerrilyn Dailey is a seasoned professional in shopper insights and analytics, currently serving as the Sr. Shopper Insights Manager at Kimberly-Clark since April 2022. Prior to this role, Jerrilyn worked at Mondelēz International as the eCommerce Insights & Analytics Leader, focusing on eCommerce business growth through insights and analytics. Jerrilyn's experience includes significant positions such as National Account Manager at Harvest Group and Shopper Strategist at Saatchi & Saatchi X, where Jerrilyn led an Effie Award-winning program for Procter & Gamble and provided strategic shopper insights across various product categories. Previous roles include Category Development Analyst at Starbucks, RCS Analyst at IRI, and research positions at Mitchell Communications Group and Saatchi & Saatchi X. Jerrilyn holds a Master of Business Administration in Marketing Management from the University of Arkansas and a Bachelor of Arts in Psychology from Louisiana Tech University.