Lucas Schumacher

Lucas Schumacher, CHDM, is an accomplished digital marketing professional with extensive experience in the hospitality industry. Currently serving as the Director of Digital Commercial Tiered Services at Kimpton Hotels & Restaurants, Lucas has a proven track record of driving revenue growth through strategic digital marketing initiatives. Previously, as Digital Marketing Manager at Hyatt Hotels Corporation, Lucas managed a $3M annual marketing budget and achieved a 15-20% year-over-year revenue increase by optimizing digital spending and media channels. Lucas also held key roles at Revinate and Fairmont Hotels & Resorts, where responsibilities included overseeing e-commerce strategies and ensuring customer success for marketing campaigns. Holding an MBA in Marketing from the University of San Francisco and a BBA in International Finance & Marketing from the University of Miami, Lucas has consistently demonstrated expertise in multi-channel marketing and measurable growth outcomes.