Mike McAllister

Mike McAllister is an accomplished marketing professional with extensive experience in content management and digital marketing. Currently serving as Marketing Content Manager and overseeing Influencer Relations at Kinaxis since October 2017, Mike focuses on public relations, analyst relations, and social media outreach, while promoting key messaging for market differentiation. Prior roles include Director of Digital Marketing and Director of Content Development at Demand Spring, where Mike created strategies for demand generation and managed comprehensive digital marketing initiatives. With a history of entrepreneurship, including founding a golf lifestyle blog and a content development consultancy, Mike has also held positions at major organizations such as Yahoo! and IBM Canada Ltd., demonstrating a diverse skill set that encompasses video content production, email marketing, and brand messaging. Mike holds a BA in English from the University of Ottawa and a diploma in Print Journalism from Canadore College.