Emily Strobel Amiet

Vice President, Marketing - Brand Equity And Innovation at KIND Snacks

Emily Strobel Amiet has a diverse work experience in the field of marketing. Emily started their career at Information Resources, Inc as a Client Service Manager/Project Manager from October 2002 to September 2005. Emily then worked as a Panel Consultant at the same company from October 2005 to June 2006. From September 2008 to September 2009, Emily served as an Assistant Marketing Manager at Wrigley, where they were responsible for key business objectives. Emily then moved on to become an Associate Marketing Manager from October 2009 to March 2012, leading internal and agency teams in annual planning. From April 2012 to February 2014, they worked as a Brand Manager - Innovation at Wrigley, managing the North American innovation agenda. In their next role as a Global Senior Brand Manager from March 2014 to August 2017, Emily led the 5 and Orbit/Extra Gum brands across multiple countries. Emily developed global advertising campaigns and implemented media strategies. From September 2017 to March 2020, Emily joined Mars as the Head of Marketing for Mars Ice Cream - Americas. Emily led brand marketing, innovation, and trade marketing, and was involved in the development of the global Ice Cream growth strategy. Currently, Emily Strobel Amiet is working at KIND, starting in February 2020 as the Marketing Head - Adjacent Categories. Emily later became the General Manager - KIND Adjacent Categories from June 2021 to January 2022. Emily's most recent role at KIND is Vice President, Growth Platforms and Innovation, where they are responsible for marketing innovation and multiple product lines.

Emily Strobel Amiet has an MBA in Marketing, Economics, and Strategy from The University of Chicago Booth School of Business. Emily also holds a BA in Philosophy and Economics from Wellesley College.

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