Ondřej Popelka

Ondřej Popelka is an experienced marketing and data management professional with a focus on Conversion Rate Optimization and Customer Data Platforms. Currently serving as the CDP & CRO Capability Lead at KINDRED since May 2020, Ondřej provides strategic consulting services to Fortune 500 companies. Previous roles include MarTech Consultant, DMP Manager, DMP Specialist at Publicis Emil, and Digital & DMP Specialist at CAVIXO, where Ondřej contributed to the development of public data exchanges and managed DMP platforms. Ondřej has freelanced as a MarTech Consultant since August 2015, offering expertise in marketing strategy, data management, and PPC campaign auditing. Educational qualifications include a CXL Certified Optimizer in Conversion Optimization, and degrees in management from the Prague University of Economics and Business, complemented by foundational education from Gymnázium Václava Hlavatého Louny.