Kindred Spirits is a South African spirits company that builds and grows distinctive craft brands.

The business began with the acquisition of Sugarbird Gin in 2020. After the brand entered liquidation, new ownership rebuilt the business and assembled a new team focused on sustainable growth and long-term brand development.

During the Covid period the team developed several new products and brands, using the disruption in the market as an opportunity to innovate and expand beyond a single flagship label. This work led to the creation of Kindred Spirits as a house of brands - bringing together a growing portfolio of African craft spirits businesses under one roof.

Today the company operates across:

• Owned spirits brands
• Partner and collaboration brands
• Bespoke gifting and retail innovation
• Private label and brand development
• Local and international distribution partnerships
• The Kindred Spirits digital platform

Kindred Spirits combines creative brand building with practical route-to-market experience. The company works with both owned and partner brands to develop distinctive products and bring them to market through retail, gifting, collaboration and export channels.

Based in Cape Town, Kindred Spirits focuses on creating and growing modern African spirits brands for local and international markets.

An African spirit is always better shared.

Kindred Spirits

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Kindred Spirits

Org chart

Teams

Offices

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