Kinesso
Bernadette H. is a seasoned professional in addressable strategy with extensive experience in media planning and execution. Currently serving as Associate Director of Addressable Strategy at Matterkind since July 2019, Bernadette has progressed through various roles, including Manager and Senior Associate. Prior to Matterkind, Bernadette worked at Hearts & Science as a Media Strategist and at PHD as a Strategist, gaining proficiency in managing media plans across multiple platforms and leading high-profile pharmaceutical launches. Bernadette's early career includes freelance project coordination at Acosta Marketing and an internship at iHeartMedia, providing a solid foundation in project management and promotional activities. Bernadette holds a Bachelor of Arts degree in Business, Management, Marketing, and Related Support Services from Belmont Abbey College.
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Kinesso
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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.