Jane Watson

Jane Watson currently serves as EVP of Planning & Optimization Product at KINESSO, focusing on the development of the Interpublic Group's Planning & Optimization suite, including the Interact Platform that integrates Acxiom's audience data into media planning. Previously, Jane held the position of Head of Global Tools at Initiative, where the Global Tools practice was founded and expanded, enhancing product marketing and strategic planning across markets. Earlier roles include Head of Research & Operations at IPG Mediabrands, where data-driven insights were delivered to inform product and campaign development, and Head of Research at Initiative, leading the UK research team. Jane's earlier career includes positions at Sky Media, Camelot Group, Synergy Consulting, and Infratest Burke Group. Jane holds a BSc in Zoology from the University of Leeds.