Jennie Matus

Jennie Matus is a seasoned marketing professional with extensive experience in performance marketing and media strategy. Currently serving as Senior Director of Performance Marketing and Director of Addressable Strategy at KINESSO since March 2020, Jennie focuses on strategic revenue opportunities and performance optimization within the Walmart Media Group. Prior roles include Director of Media Strategy at The Mars Agency, Senior Manager of Sales Enablement at Mediative, and Publisher Relations Manager at Crucial Interactive. Jennie's career in advertising began in various positions at Olive Media, Torstar Digital, and Canwest, where strong client relationships and effective campaign management were key to success. Jennie holds a degree in Applied Arts, specializing in Fashion Marketing, from Ryerson University.