Kinesso
Joe Pasqualino is a seasoned professional in digital marketing and addressable activation, currently serving as the Director of Addressable Activation at KINESSO since February 2018. In this role, Joe manages a $50 million yearly budget for digital spend across high-profile clients LEGO and Applebee's, focusing on exceeding business goals through strategic oversight. Joe's prior experience includes multiple roles at iCrossing, where contributions spanned from programmatic media trading to campaign management, and a digital marketing analyst position at Nexteppe. Joe began a career in sports as a Sales & Stadium Operations Intern with the Syracuse Chiefs and holds a Bachelor's Degree in Sport Management from the State University of New York Cortland.
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Kinesso
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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.