Matthew Fox

Matthew Fox is an accomplished professional in programmatic advertising, currently serving as Associate Director of Addressable Strategy & Activation at KINESSO since March 2021. With a strong track record of managing comprehensive account portfolios totaling $23 million annually, Matthew excels in programmatic strategic planning, campaign activation, and account management. Notable achievements include driving significant revenue growth for major clients such as Legoland and Tourism Australia, consistently surpassing campaign goals through data-driven strategies and effective cross-functional communication. With prior experience as Manager of Addressable Activation at KINESSO and Senior Programmatic Analyst at Spark Foundry, along with a solid background in fraud analysis and data management, Matthew holds a Bachelor of Science in Engineering with double majors in Computer Science and Data Science from the University of Michigan.