Melissa Moubarak-Kamel

Melissa Moubarak-Kamel is an accomplished professional with extensive experience in data operations and analytics, currently serving as VP of Reporting and Data Operations at KINESSO since April 2024. Prior roles include Analytics Director EMEA at UM Worldwide, where Melissa defined a strategic Data & Analytics roadmap, and Strategy & Data Director at UM Mena, successfully implementing ROI-driven media strategies for high-profile clients. Melissa began a career in economic research and financial analysis before transitioning to marketing and strategy, building a strong foundation in data-driven insights and media optimization. Melissa holds an MSc in Political Science and Political Economy from The London School of Economics and a BBA in Finance and Marketing from the American University of Beirut.