Heba Khan currently serves as a Customer Experience Marketing Assistant at Kinetic, where responsibilities began in November 2023. Previously, during tenure at The Sugar & Spice Diaries, Heba played a pivotal role in transforming a local influencer's food blog into a successful e-commerce bakery, resulting in a 50% revenue increase within the first year and enhancing brand awareness through a 60% growth in Instagram followers. Experience at ZS as a Business Operations Associate included analyzing sales and market data to drive strategic decisions, while an internship at RNF Technologies involved analyzing trends in the mobile gaming industry. Early experience at Umeed - The NGO focused on amplifying brand presence through social media planning and volunteer recruitment. Heba holds a Master’s degree in Marketing from Loughborough University and a Bachelor's degree in Computer Science from Jaypee University of Information Technology.