Sara Alonso

Senior Vice President Account Management at Kinetiq

Sara Alonso has a comprehensive work experience spanning over several years in various roles and industries. Sara is currently employed as the Senior Vice President of Account Management at Kinetiq, where they focus on business development and sales in the media monitoring and data analytics industry. Sara manages major accounts globally across different industries and is involved in digital, AI, marketing, and innovation areas.

Prior to their current role, Sara worked as the Director of Communications at Ledunfly Philanthropy from 2021 to 2022. In this position, they designed and implemented the Foundation's communication strategy, overseeing public relations and communication campaigns in the fields of environmental protection, sports, and education. Sara also managed the communication team and supervised the development of various websites.

From 2011 to 2021, Sara worked at the European Broadcasting Union (EBU) in several roles. As a Member Relations Manager, they focused on developing engagement with the EBU Public Service Media Community and implementing outreach activities. Sara also served as a Digital Projects Manager, responsible for Eurovision digital activities and establishing partnerships with industry players. Additionally, they worked as a Project and Product Development Manager, where they contributed to the launch of the first Eurovision digital content management platform.

Sara's career at the EBU began in 2000 as a Content Distribution Manager, where they integrated marketing and sales teams and facilitated content distribution to newsrooms worldwide. Prior to that, they worked as a Eurovision News Producer, handling news coordination and field production for international events.

Before joining the EBU, Sara worked at EuroNews as a Journalist, covering international news. Their responsibilities included producing reports on various topics, such as conflicts, social issues, and technological developments.

Sara's journalism career started with internships at Cadena SER and El Mundo, where they gained experience in foreign news and general reporting.

Sara also had brief stints as a Journalist at Canal+, CNN, and NBC News in 1995 and started their career as a Journalist at El Mundo in 1991.

Overall, Sara Alonso has a wealth of experience in communication, media, and project management roles, with a focus on business development, digital platforms, and international news coverage.

Sara Alonso has a diverse education history. In 1991, they completed a degree in Journalism at Universidad Complutense de Madrid. In 2003, they obtained a Post Graduate Certificate in Audiovisual Production from EAVE (European Audiovisual Entrepreneurs). In 2014, they attended Stanford University Graduate School of Business and earned an Innovation and Entrepreneurship Professional Certificate in Business and Innovation. In 2019, they pursued a Digital Marketing Specialist Master's Programme at Simplilearn Alumni, specializing in Digital Marketing.

Continuing their education, in 2020, they obtained various certifications from Simplilearn, including Digital Marketing Specialist, Advanced Email Marketing, Advanced Social Media, Mastering Social Media, Mobile Marketing and Digital Strategy, Mastering SEO, Content Marketing, PPC and Digital Analytics, Advanced Web Analytics Certification Training, Advanced Pay Per Click Certification Training, and Advanced SEO.

In the same year, Sara also completed the Scalabl Online Course in Entrepreneurship and Innovation offered by Scalabl Academy. Sara further enhanced their skill set with certifications such as Online Marketing Certified Professional (OMCP) from OMCP®, Sara Alonso from HubSpot Academy, Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification, all obtained in 2020.

Later on, in 2021, they attended Harvard Business School for a course in Disruptive Strategy. It is noteworthy that they have additional certifications in Advanced Conversion Optimization from Simplilearn, obtained in January 2021.

From the information provided, it is not specified whether Sara Alonso completed a degree at IMD, their educational institution from 2010 to 2020. Therefore, their degree name and field of study for their time at IMD remain unknown.

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Timeline

  • Senior Vice President Account Management

    March, 2022 - present