Alex Garcia

Alex Garcia is an accomplished professional with extensive experience in marketing, audience development, and social media management. Currently serving as Director, Direct to Consumer Comics at King Features, a unit of Hearst, Alex acts as editor-in-chief for Eye Lie Popeye and is leading the rebuild and launch of the Comics Kingdom platform. Achievements include a significant increase in impressions and social engagement by 109% and 90%, respectively, as well as a 68.7% rise in net audience growth. Previous roles at Barnes & Noble span social media strategy and community management, complemented by hands-on support experience. Alex holds a Bachelor's degree in Journalism & Media Studies from Rutgers University and an Associate degree in Marketing from Hudson County Community College.