Axel Uhrus is an experienced monetization and pricing professional currently serving as Associate Product Director, Monetization at King, where responsibilities include driving monetization strategies and leading cross-functional teams to enhance player engagement. Prior roles include Manager of Pricing & Commercial Effectiveness at Capacent, where Axel optimized business outcomes for client projects, and Senior Consultant at PriceGain, focusing on pricing and revenue optimization for high-profile clients. Earlier career experiences encompass revenue management roles at Nordic Choice Hotels and Scandic Hotels, as well as a traineeship that enriched analytical capabilities. Axel holds dual Bachelor's degrees in Economics and Business Administration from Lund University.
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