Fenny Hsueh is an experienced game designer currently serving as the Acting Principal Game Designer at King since February 2020, where responsibilities include overseeing game design for Candy Crush Saga and enhancing player experiences through innovative features and live operations. Previous roles include Senior Game Designer and Game Designer at King, focusing on major Match3 titles, as well as positions at Elex智明星通 and Zenjoy Limited, where design work on casual mobile games and player engagement initiatives was emphasized. Fenny has also gained experience in live operations management at Gaea Mobile and has held various roles from community management to localization at FunPlus and other organizations. Educational background includes a Master's degree in New Media and Digital Culture and a Bachelor's degree in Communication and Information Studies, both from Utrecht University.
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