Henrik Hedlund is a seasoned professional with extensive experience in analytics and technology. Currently serving as Lead Analyst at King since January 2023, Henrik also holds the role of CTO at BonTrax, a global community for hiking and outdoor adventures, since September 2018. Previously, Henrik was the Lead Analyst at Peltarion, leading an analytics team and overseeing strategy, dashboards, and data modeling from June 2021 to January 2023. Earlier roles include Digital Analyst at Adding Insight, Lead Advanced Analytics at Tele2, and Consultant at Carl Henrik Konsult, among others. Henrik co-founded Avinit Online and has a background in SEO and web development. Henrik holds a Bachelor's degree in Computational Linguistics from Uppsala University, earned between 2013 and 2016.
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