Hyojin Yang

Hyojin Yang is a seasoned UX professional with extensive experience in enhancing user experiences across various platforms. Currently serving as a Principal UX Designer at King since September 2022, Hyojin leads UX research, develops a unified design system, and collaborates with engineers and product managers to drive innovative design solutions. Prior to this role, Hyojin was a Senior Product Designer at Zalando, where responsibilities included leading UX research and improving internal tooling usability. Hyojin's experience also encompasses UX design roles at Telenor and H&M, focusing on digital sales, customer experience, and loyalty. Hyojin began their career at the Ubiquitous Convergence Research Institute, contributing research and design concepts in the smart objects space. Hyojin holds a Master’s degree in Human Computer Interaction from Uppsala University and a Bachelor’s degree in Media from Ajou University.