Iain Sawbridge is a seasoned marketing professional with extensive experience in the gaming and entertainment industries. Currently serving as Senior Marketing Director for New Games at King, Iain is responsible for global marketing strategies, overseeing multiple live games including the billion-dollar title Farm Heroes Saga, and guiding product innovation. Previously, Iain led the global launch of Warcraft Rumble at Blizzard Entertainment on secondment, exceeding revenue expectations. Iain's career includes key roles at Beano Studios as Chief Marketing Officer, where substantial brand awareness growth was achieved, as well as leadership positions at Tandem Bank, blinkbox music, the BBC, and Channel 5. Educated at the University of Oxford, Iain holds a Master of Arts in English Language and Literature.
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