Paul Geffert

Paul Geffert is a seasoned data professional currently serving as a Senior Data Scientist at King since September 2022, focusing on large-scale A/B testing and advanced analytical methodologies for the Monetisation team of Candy Crush Soda Saga. Previously, as Data Science Manager at Kantar (October 2018 - September 2022), Paul led a multidisciplinary team of 10, engaging in data fusion and machine learning initiatives. Prior to that, Paul held roles including Senior Data Scientist and Data Scientist at Kantar, where significant advancements in data processes were achieved through automation and innovative methodologies. Paul also served as a Teaching Associate at Queen Mary University of London, imparting knowledge in actuarial and financial mathematics, and as a Research Officer at Technische Universität Berlin, supporting research initiatives and managing events. Paul’s educational background includes a PhD in Applied Mathematics from Queen Mary University of London, alongside M.Sc. and B.Sc. degrees in Physics from Technische Universität Berlin.